sentry

academic work · design system · 2023

problem

an avalanche transceiver is the only piece of gear you buy hoping never to use it – and the only one you will operate with a heart rate of 180, gloves on, wind in your face and fifteen minutes before odds collapse. yet the category still communicates like consumer electronics: crowded housings, menu logic, feature lists.

idea

build the brand around one promise – your sentry in the mountains – and judge every decision by a single question: does it survive panic? identity, housing and interface become one system, so intuition is treated as a safety feature rather than a nice-to-have.

solution

three colours do the explaining: orange is everything you touch, sand is the body you hold, anthracite is the mount that holds you. one sliding switch, search, send, off, replaces the menu, guarded by a release button so the mode can never change by accident. soft, over-tensioned volumes read as impact-resistant before you know what the object does, and the same geometry generates the icons, the display and the chevron that runs across the brand.

credits

role

concept, product design, brand identity, interface design

university

stuttgart media university (hdm), integrated product design, 5th semester

supervision

prof. burkhard fritz

typeface

gotham narrow

colours

orange c0 m75 y100 k0
sand c0 m6 y11 k6
anthracite k85

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