500l/s
academic work · design system · 2026
problem
stuttgart sits on europe's second-largest mineral water deposit – yet 75% of young residents don't know it exists. the springs hide in backyards, the baths look like ordinary public pools, and no visual language communicates the richness beneath the city.
idea
bring the mineral water to where the target group already is: bars and cafés. through "spring patronages," each venue adopts one of 13 springs and serves drinks made with its water. from cold drink to cold plunge.
solution
a generative design system translates the chemical data of each spring into individual waveforms, colors, and a parametric display typeface with 13 cuts and 1,300 glyphs. it runs across all touchpoints – from out-of-home to drink menus to a stamp card that rewards a free bath entry once you've tasted all 13 springs.
credits
- role
- art direction
- supervision
- prof. ursula drees, lucie ilg
- awards
- selected for the tdc annual 2026
adc young ones 2026 · 1× merit
adc talent award 2026 · 1× bronze
films
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