vote2cop

gotv | nike · brand activation · 2026

insight

young adults camp from 3 a.m. for sneakers. they don't show up to vote.

idea

we move the camp-out line to where it belongs: outside the polling stations.

execution

nike times the release of its drop to the early-voting week. you can only get the limited shoe at pop-up stores next to polling stations. you show your sticker at the door. no sticker, no shoe.

credits

team
tabea reifenschweiler
awards
2× honorable mention · young ones get out the vote
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