windkulturerbe
enbw · brand activation · 2025
problem
enbw is one of germany's largest energy companies – but virtually unknown outside baden-württemberg. at the same time, wind power faces constant public resistance, despite being one of the oldest forms of energy humans have ever used.
idea
mallorca – germany's favorite holiday island – has over 3,300 historic windmills, many of them decaying. enbw turns them into a unesco world heritage petition: because wind power has history. and a future.
solution
the windmills are restored on the outside and fitted with modern wind technology on the inside. the generated energy feeds directly into ev charging stations in front of each mill – so electric cars charge exactly where wind power was harnessed centuries ago. a petition, microsite, and social campaign invite the public to support "windkulturerbe" and turn wind energy into a cultural conversation.
credits
- role
- art direction and concept
- copywriting
- hannah kormann
- awards
- adc talent award 2026 · 2× bronze
comm awards 2025 · 1× bronze
films
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